Selling on marketplaces.Explained clearly.
Guides for manufacturers: Amazon, Zalando, Allegro, EU markets and the US. No generalities – the answers you need before deciding to expand.
Amazon Vendor or Seller – which to choose and when
Amazon Vendor (1P) or Seller (3P)? A comparison for manufacturers: who sets the price, who pays for logistics, how payments work and when each model pays off.
Read ›Marketplace distributor or agency – comparing the models
How does a marketplace distributor differ from an Amazon agency? A comparison of partnership models for manufacturers: costs, risk, accountability for results and cash flow.
Read ›How to sell on Amazon US without a US company
Can a European manufacturer sell on Amazon.com without an American company? What you need: an importer, logistics, taxes, product compliance – and how to make it simpler.
Read ›Allegro in the Czech Republic and Slovakia – how to sell on allegro.cz and allegro.sk
Selling on allegro.cz and allegro.sk from a Polish account: conditions, translations, prices in CZK and EUR, Allegro International delivery, VAT and the EPR numbers Allegro requires.
Read ›How to sell on Amazon Germany – a guide for manufacturers
Amazon.de step by step: sales model, VAT and FBA storage, LUCID and EPR, GPSR, German content, returns and advertising. What to prepare before launching in 2026.
Read ›Selling on Zalando – a guide for fashion brands
How to get onto Zalando: the Partner Program, ZFS or your own logistics, requirements (VAT, EAN, EPR), costs and returns. What changes in 2026 and 2027 – a guide for brands.
Read ›How much does it cost to start selling on Amazon – costs for manufacturers in 2026
Subscription, referral fees, FBA, VAT, EPR, trademark, content and advertising. The full list of costs of entering Amazon in Europe in 2026 and a comparison with the distributor model.
Read ›VAT on marketplace sales in the EU – OSS, warehouses and registrations
When is OSS enough, and when do you need a VAT registration abroad? The €10,000 threshold, FBA warehouses, Pan-EU and CEE, and the ViDA changes from 2028 – a guide for manufacturers.
Read ›GPSR and the responsible person – what a marketplace listing must include
The GPSR in practice: who the responsible person is, what data a listing on Amazon and Allegro must show, what platforms check and the penalties in force from 2026.
Read ›EPR and LUCID in Germany – what to sort out before you sell
LUCID, the dual system, ElektroG and BattDG. What changed in Germany from 12 August 2026 (PPWR and VerpackDG) and how marketplaces check EPR numbers.
Read ›